The North Face

role

Senior Creative Producer

campaign

Product launch of VECTIV, the brand’s first-ever premium footwear platform for trail running.

Services Provided

Brand Strategy, Brand Identity, Global Advertising Campaign, Digital Experience Design, Global Messaging and Campaign Toolkit, Photography + Motion Design

results

• Strava partnership for the Power Further, Together challenge which generated over 523,000 signups, with an 80% active participation rate for a global result of 37 Million miles recorded

• Media Planning or Buying Category Winner: The Drum Awards for Marketing

• Chair Award Winner: The Drum Awards for Marketing

press

• FORBES | The North Face Brings Tech To Its Trail, Hiking Footwear With New Vectiv Line

• THE DRUM | Why The North Face challenged Strava users to get out and run

• AFAR | You Can Win North Face Gear by Tracking Your Hikes on Strava This Month

MEDIA