BBC News
senior PRODUCER, Account Manager
I led this program as Sr. Producer in addition to simultaneously working in an Account Manager role. Timeline and budgets were tight! I took a hands on approach to managing every aspect of production from beginning to end, and was able to flex my media production chops working directly with the BBC News team to develop programming, scripts and show flow for an international team, resulting in an elevated live event experience for NewFront presenters and attendees, including executives, sponsors, press and media. I was directly responsible for the management of the entire production including budgets, content development, media management, AV, creative and fabrication installation, food and beverage management, vendor partners, and calling the show.
the program
The goal was to create an environment that simultaneously reinforced BBC’s trusted brand while helping to create excitement for new BBC News content and innovations at the NewFronts presentation in NYC.
Services Provided
Brand Strategy, Creative Direction, Event Production & Management, Content Management & Production, Fabrication & Installation, Staffing, Food & Beverage, Media Capture
results
Same-day financial commitments from advertisers
A smooth, effective partnership between BBC News and agency team, resulting in annual contract renewal
Flawless BBC NewFront presentation with elevated production
High RSVP yield and amazing turnout, building on previous year’s numbers
Comprehensive branding of entire event including onstage, physical and digital
Elevated production value with expanded AV support, robust team and overall leadership
Leveraged vendor relationships for discounts and logistical efficiencies
Happy executives, presenters and attendees, including a personal thank you and hug from BBC News host Katty Kay
press
WWD | BBC, Viacom and Twitter talk Global Reach, Youth and Live Video at NewFronts
BROADCASTING + CABLE | At NewFronts, BBC News Announces Music Invasion
STREAMING MEDIA | Viacom, New York Times, BBC News NewFront Content Highlights
DIGITAL NEWS DAILY | BBC News Offers Advertisers 'Trust' As It Rolls Out U.S. Music Offering
TUBEFILETER | BBC Expanding News Coverage With Interactive Video, Audio Articles, And New Verticals
MEDIA
“Thank you so much. It was amazing.”
“The love is just so totally mutual and we’re so excited about how everything came to life. The turnout was amazing, the presentation was flawless, execs were very happy and you guys were amazing!”