mini usa

role

EVP, Head of Production

Campaign

As EVP and Head of Production at CAMPVS Entertainment, I was part of the founding team that conceived and launched Campus DJ in 2013. Campus DJ is the first-ever national competition for student DJs and music producers to compete in an NCAA-style tournament for a chance to be crowned the best college DJ in the nation.

Mini USA provided the Grand Prize for this inaugural Campus DJ season: a free 2013 MINI Cooper S Countryman. Columbia University artist Flaxo, now known as Wingtip, won the title of Champion along with the free car (yep, we made sure the taxes and fees were covered because #college) and additional prizing.

The panel of judges at the Campus DJ final included Ken Jordan of Crystal Method, EDM innovator DJ Reid Speed, and Academy Award-winning songwriter Damon Ranger (for “Life of Pi”).


Campus DJ x MINI USA Grand Prize announcement for the 2013 Season.

Watch a recap of the 2013 Campus DJ Championship at Avalon Hollywood. And hell yes we drove a MINI Cooper onto the dance floor!

Services Provided

Tour Production and Promotion, Content Production (photo, video), Campaign Management, Collegiate Marketing, Talent Scouting & Booking, Prizing


press